10/26/07

PageRank Drop Doesn't Hurt The Monetizer

The popular topic of a day or so ago, or for the next few days it seems, is how Google has dropped the PageRank of many top notch bloggers and other sites around the world wide web. It was an unexpected and sudden drop that maybe several weren't expecting, but Google is well known as "masters of the unexpected". The Monetizer is pleased to say this blog is new (under 3 months) on Blogspot and has a Page Rank of "n/a". Google can't drop me below that, but maybe they will develop a reason to.

There's a smattering of articles around the blogosphere discussing the PageRank issue, how it may effect the way you monetize your blog site, and how to work it to your advantage.

DoshDosh's Maki writes Google PageRank Doesn't Matter. Can We Stop Talking about it Now?, discussing how PageRank is a "webmaster fetish", and that complaining about it on a blog isn't the best thing to be doing.

John Chow discusses Turning a Negative into a Positve, by realizing that you, the site owner, control your blog monetization, not Google PageRank. Chow has indicated he has removed the PageRank stat from his advertising page as well.

Courtney Tuttle presents an Alternate Theory for Google PageRank Drops which discusses blog sites selling Text Link Ads as the possible reason for the PageRank drops. Courtney also discusses her thoughts on how PageRank drop may affect popular blog monetizers, ReviewMe and PayPerPost.

Ben Cook at BloggingExperiment.com discusses how to Use the Confusion to Gain an Edge. He discusses the idea of using other blog sites' PageRank drops to sell your own site even more.

Another thing taken into consideration (by Paid review type sites, and ad sales sites) is your site or blog's Alexa Rank, which helps display how traveled a blog or website is. Monetizer highly advises you to download the Alexa toolbar, codename: "Sparky" for your web browser. This toolbar will show you a site's Alexa traffic rank in the bottom lower right corner of your web browser. The lower the number, the more heavily traveled a site or blog is. It's always fun to watch the stat when you visit your own blogs or sites to see how they might be improving in Alexa rank. The little stat can also help you determine great places to set up shop and promote, because you want to be seen in high traffic areas :)

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