1/16/09

Study the Best & Replicate Success

Many personal development gurus including Anthony Robbins recommend the idea of studying those who are successful in what you want to achieve, then modeling their habits, traits and mindsets. As far as the make money online realm goes, two of the most successful bloggers are John Chow (Johnchow.com) and Darren Rowse (Problogger.net). John Chow recently layed out the plan for how to get your blog business to really take off in 2009.

Here's the major points John makes:

- Get a domain and Wordpress blog
- Brand yourself
- Post frequently and regularly
- Use Twitter
- Build a mailing list

Some people will quickly say "The Monetizer uses Blogspot". Correct friends, but 2009 will be my year to move one of my blogs onto a hosted domain. I believe this alone can take a blog to that next level, and I regret not doing it sooner with another blog I run. Opposing viewpoints correctly claim that one can make money using free Blogspot blogs as well, but if you want a blog that not only makes money but can also be sold for a hefty sum one day, getting a domain is key.

Branding is very important as we all know. It's what sets you apart from the rest, giving you a distinct look, feel and presence online. My brand is the adorable green moneymaking man, The Monetizer. Some call him "shifty-eyed" or may view him as greedy, but all in all he works for the good of money. 2009 is a great time to evaluate your blog or website's brand concept. Logos can be cheaply purchased by freelancers these days.

Here at the Monetizer blog I will admit there's times when I'm positing several entries a week, and times when my other blogs have exhausted my energy. I'm going to make a goal in 2009 to post much more regularly with at least 3-5 entries per week here. If you've got just one blog there's really no excuse not to be posting 3 times a week, if not daily. This can help you get discovered by search engines and gain new subscribers.

I don't currently use a mailing list but definitely see the advantages in having them for your blog or website. If you were to use your feedburner account to email all your RSS subscribers "Hey buy this cool moneymaking product", you'd quickly find your RSS count diminishing. A mailing list allows you to send out newsletters highlighting blog posts, insider tips and of course affiliate or commission-based products to people who opted in to the mailing list.

The Monetizer uses Twitter but not like others use it, and that may change in 2009. Many twitterers use the program to gain a massive following, but also to propose questions, network and find out about news, deals, websites and events. Many businesses are jumping on the bandwagon, such as Amazon.com which posts its latest MP3 album deals and more on Twitter. For bloggers, there's also a great program available that automatically will post your blog links to Twitter as they publish. This way anyone following you can click the link and arrive to the post. John Chow and others have even suggested that Twitter may become the new RSS.

Of course debates run rampant amongst bloggers as to the value of using Twitter or how often you should post, but it doesn't get much more simple or logical than what John suggests. He's been able to take his blog from $0 to over $30,000 a month, and that track record speaks volumes in itself. A few other things that John Chow has done to achieve success: networking, paid reviews, media spots such as TV & magazines, and last but not least, eating and taking pics of his meals. Follow in Mr. Chow's footsteps with your blog and you just might find similar or greater success. Just like someone can always "build the better mousetrap", it's still possible to build a better "make money online" blog. Here's to your success!

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