Once again one of the gurus of internet money making, Joel Comm, has released a book about you guessed it, making money on the internet. This time however, Joel has intelligently tapped into the Twitter craze with a book appropriately titled "Twitter Power". While I've yet to read the book cover to cover, from scanning the Amazon.com free preview "Surprise Me" sections and Table of Contents, it looks like a valuable asset. For some of us that is...
One thing I always recommend here at The Monetizer Blog is reading, but doing it as cheaply as possible. It's the best way to learn or research a subject you're interested. Others might tell you "no buy this special report or 100 page e-book, it's better". Many of the special reports and e-books that cost money are made up of information that's already floating around for free. You can find blogs about every subject, and while they aren't always expert opinion, you can gain all sorts of ideas. Libraries are free, unless you're late in returning books. It's good to be able to access just about any info you want these days for little money. Plenty of people have written about Twitter and Darren Rowse of Problogger has even created a site offering tips from himself and other Twitterers, called www.twitip.com.
Chapters of Twitter Power Include:
* An Introduction to the Social Media Landscape
* Getting Started the Right Way on Twitter
* Building a Following on Twitter
* The Art of the Tweet
* Leveraging Twitter for Team Communication
* Using Twitter to Drive Behavior
When it comes to Twitter, Joel covers the things that many bloggers are already talking about, such as making a professional looking background for your Twitter profile, linking to your blog or site on the profile, how to make your About Me memorable or descriptive in few words, and more about how to make Tweets that help you in marketing. Chapter 10 just by looking at the Table of Contents, may be a valuable resource but it lists out each of the various Third Party Twitter Tools you can use. Joel may offer insight into their uses or helpfulness, but you can also gain this through visiting the respective sites. Again, Joel is smart to capitalize off these topics by putting all the "ideas floating around" into book form and you've got to respect his business sense in profiting from the popular internet topic. It's always possible there are some "golden nuggets of info" in his book that make the book worth its current cover price, but I believe this book will be more valuable to those who are new to Twitter or businesses looking to gain an edge there. The rest of us have read these ideas on multiple blogs from John Chow to Problogger. So for the average Twitterer, we may already have the Power Joel is describing, without reading his book.
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Twitter Power: How to Dominate Your Market One Tweet at a Time is currently available at Amazon.com