2/5/08

Get a RealRank for Your Blog!

IZEA Ranks logo The following is a Sponsored Review for IZEARanks, a site recently launched by PayPerPost. The IZEARanks service provides a free and useful tool for bloggers who want to measure how well their blog "really ranks".

According to the IZEARanks site FAQ:

"IZEARanks ranks the top blogs in the blogosphere via actual site statistics, not an extrapolation of estimates".

"The data is used to define an individual blog's overall standing relative to other blogs participating in the program as well as in specific categories such as entertainment and technology."

The way IZEARanks does this is by each blogger installing a piece of Javascript code (called the IzeaToolbarKit) into their blog template. The code records traffic stats by measuring a formula of 70% on daily unique visitors, 20% by daily active inbound links and 10% by daily page views as reported by the ITK (IzeaToolbarKit). This determines your "RealRank". You can then compare how well your blog is doing by measuring it against other bloggers who are using the IZEARanks service.

The main purpose of IZEARanks is to provide you, the blogger, with a more conclusive way to measure your blog instead of Alexa Rank or Google Page Rank. RealRank is considered the first site ranking service that focuses exclusively on measuring traffic and influence of individual blogs throughout the blogosphere. The service is also very important in helping advertisers make "informed decisions for the long run" in terms of which blogs to advertise on.


IZEARank Charts your Blog's Success:
IzeaRank graph
(The above chart gives comparison of the RealRank of 4 blogs over the past week. On the site you can compare your blog with other blogs based on their RealRank, page views or unique visitors).


Other important notes about the IZEARanks service:

    The IZEARanks code differs from the code you install for PayPerPost. Therefore, bloggers shouldn't worry about their Google Page Rank being affected if they use IZEARanks to measure their blog.

    Your IzeaRank stats can be made public or private based on your preference and settings. You can choose to display your daily traffic/unique visits, or just your RealRank.

    IZEARanks launched a new service, ROIRank, or "Return on Investment Rank". This service which was released in January helps advertisers see the return on investment they can get from advertising on a particular blog.

    During the next four weeks, IZEARanks is holding a contest to award $1,000 to the Top Blog on their service, in terms of ranking. The Monetizer is wondering why the mighty Problogger or John Chow have not entered this contest yet. As of a check today, ohgizmo.com was listed as the top blog in terms of IzeaRank.

This may become the next useful service to see just how your blog stands in the blogosphere, as more bloggers decide to turn to Real Rank instead of Google's Page Rank. If you'd like to use the free IZEARanks service, head over to see how your Blog Ranks!



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