9/22/07

4 Ways to Make Your Blog Audience Grow

So you've started a blog or been doing one for a while, but don't seem to be getting noticed. Let's face it, you can write all the creative and clever content in the world on your blog and stick a few advertisements on it here or there, but without a good amount of traffic, your blog won't ever make much money. Luckily, the web has all sorts of ways in which you can begin to increase your audience base for your blog. It takes some time and effort, but with enough strategy you can start to realize more visitors and build up your audience. With most of these ideas, you won't be spending money, just time and effort. The Monetizer has been taking notes of what various money makers suggest and has also used many of these for his own ventures.

Here's 4 Ways to Make Your Blog Audience Grow:




1) Submit your blog to blog directories, RSS Feed directories and use PING.

Do a Google search on "Blog directories". You'll find listings for quite a few free directories to submit your blog URL to. MyBlogLog.com, Blogcatalog.com, TopRankBlog and Blogorama are just 4, but there's plenty more. Keep in mind some of these sites may require you to add small bits of tracking code to your blog HTML, and or display small buttons on your blog which link back to their sites. Masternewmedia.com offers a great list of directories to submit your RSS feed to as well. The more directories your blog and RSS feed are a part of, the greater the chances that people will find out about your blog and the entries you've written.

Right now you should also head over to Pingomatic.com or Pingoat.com. These are free sites that allow you to enter your blog URL and RSS feed. You then choose various blog directories to "Ping". A Ping notifies the various directories that you have done a new entry in your blog, so that the new blog page is quickly indexed in their directory search results. Even though Blogger and other blogsites do automatic pings, doing the Ping yourself after a new entry will get it listed in directories even quicker. You can bookmark the Ping site after you're done, and simply return to that bookmark anytime you post a new blog entry. It will automatically ping without the need to re-enter your blog info each time. (Note: If you don't know your blog's RSS Feed URL, it's highly recommended you head over to Feedburner.com and get your RSS feed).




2) Start using social media much, much more. There are a TON of Social media sites on the web today and at least 3 of them rank in the Alexa top 10 for daily visits and traffic. Examples of top social media sites are Myspace, Facebook and Orkut (run by Google).

But there's even more sites such as:
Hi5, Friendster, Twitter, Squidoo, Yuwie, 43 Things and Gather.

Those are just 7 sites, and there's many more social media, bookmarking and web 2.0 sites that are free to join and include your link on. In fact, the Monetizer downloaded a great free PDF about them called "Social Media Daily" by Michelle MacPhearson. This free E-book gives you a checklist of sites to start joining and putting your blog or site link on. You can also use these sites to network and brainstorm new ideas for your blog, so they offer many benefits. Being a member of these sites can only increase the chances you will get noticed and receive new visitors (if you are promoting your blog link on them). Becoming active on the sites themselves and connecting with others who are interested in your blog topic helps even more. Additionally, some of these above sites just may get you found a lot faster in search engines.

Note: Two social bookmarking sites which get mentioned alot for bringing traffic are StumbleUpon.com and Digg.com. Join both of those and begin to build a networks of friends with interests related to your blog. Getting noticed on these sites can bring a LOAD of traffic your way.




3) Become active in forums related to your blog content. The Social Media PDF mentioned above has one item which suggests you join the top 5 forums related to your blog or site topic. Then you register with those 5 forums, and create a signature link (which includes your Blog title as a link to your blog). Leave 10 comments to various posts on each of those forums, and you've just left 50 URL links leading to your site (they get included every time you post on a forum). It helps bring possible visitors and increase your page rankings. You can also network with others posting on the forums and discover new material for your blog articles. They may even blog about your blog, ask you to guest blog for them or link to you. Figure out what topics best relate to your blog and then search for forums to join. Most forums are free of charge. Remember as always not to Spam or you could be kicked off the forum.




4) Promote your blog using offline strategies. This one could involve some more work and money, depending on how you work it. Examples of offline promotions include making up promotional T-shirts that display your blog URL (with a cool or controversial pic/message), printing up personal business cards with your blog URL, or running news ad campaigns. One cost-effective or free method is to get onto the news or a radio program, where you or they can plug your site. Or you could just go to televised events and be wearing your T-shirt or holding up a creative sign which displays your blog URL. Just don't go psycho with getting yourself onto TV (even though many people state that controversy can help to promote things). Pin up small posters for your blog on a bulletin board somewhere that might receive a lot of "real life traffic". It takes some creativity but offline marketing and promotion still hold some positive benefits to getting noticed. Many times a catchy ad or picture which peaks curiosity will encourage people to check out the site.

Another way to increase your site traffic and readers include the previously mentioned idea of Running a contest on your blog. You would need to be able to pull enough readers in to get this to work, so the social media, forums and other sites can help you find people who might want to enter. Just remember not to spam the sites because that could get you banned, and end up wasting your time. Start trying to implement at least the first 3 ideas above online and see just how much your audience can grow. Remember it takes hard work and effort, but the end results can be your blog getting recognized by more people & search engines, which brings you more traffic, visitors, fans and more revenue generated from your blog.

Also see: BlogRush Widget Brings Your Blog More Traffic

3 comments:

peteej said...

Great post, I've been meaning to write all this down but you did it for me. Thanks for the pdf link as well.

Rajay said...

Good Info. Useful marketing tips that anyone can use to build traffic to sites and blogs. I have a similar blog at Online Marketing Methods and can appreciate what you are trying to do here. To your success. Rajay.

The Monetizer said...

Thanks for stopping by and the positive comments.. I believe there's plenty of opportunity for us all online and hope that we can all take advantage of this powerful moneymaker, the Internet. Rajay I will give the site a look as well, always looking for new ideas. - The Monetizer

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