12/27/08

Make Money with Franchises in 2009?

company logo symbols franchises
(above logos are respective properties of the companies they represent)

As we head into 2009, opportunities will continue to surround us. One opportunity many individuals may consider is taking on ownership of a franchise. It's been said many times that buying into an established company with your own startup investment money and hard work can lead to prosperity. What a franchise seems to require most is finding quite a bit of startup money to invest in it, finding a profitable location, using a lot of your own elbow grease, marketing, promotion, human resources, accounting and many other skills. As you can see it's a risky idea as you're putting your money and time/effort on the line in the hopes of the company you buy into turning profitable. But it can also become an asset you can cash in with down the road, possibly bringing in a good source of passive income along the way.

The January 2009 issue of Entrepreneur magazine lists out the Top 10 Franchises as of right now. Without further ado...

1. Subway
2. McDonald's
3. Liberty Tax Service
4. Sonic Drive In
5. Intercontinental Hotels Group
6. Ace Hardware
7. Pizza Hut
8. The UPS Store/Mail Boxes Etc.
9. Circle K
10. Papa John's


As you can see people always love to eat as half of the Top 10 and 3 of the Top 4 franchises are fast food joints. Even in troubling economic times people will be patrons at these cheaper restaurants too. Subway continues to be one of the top choices for people to buy into, and you'd have to believe it's because it's such a profitable franchise and noble cause. The icon Jared devoted himself to losing weight by eating a certain type of sub sandwich daily. Others look to follow in his footsteps and "the world's largest submarine sandwich franchise" gives them a healthy way to eat out for lunch during their jobs. Subways promote "healthy fast food" and many people will buy into the notion of helping others to be healthy, especially with the way the US continues to label its children as becoming more and more obese. My cousin owns a Subway franchise currently and seems to enjoy the idea of owning his own business.

You can check out the Subway franchise process here.

So is a franchise for you? If you've got the die-hard work ethic to give your all to another brand, the ability to keep at it in the face of failure, and the desire to make that franchise branch into a profitable business somewhere, why not? Franchises take many of the skills you'll use in building, promoting and maintaining a profitable online business too. Just remember that the online business usually takes a lot less investment or startup money to get going. Weigh the pros and cons, and also consider the idea of combining your brick and mortar franchise with a blog or website to help drive new customers to both your online and real world businesses.

12/22/08

Websites for Online Shopping Deals & Saving Money

With the current state of the United States economy, retailers are finding it increasingly difficult to sell their wares. These days many big name items are selling for rock bottom prices. In some instances companies are using deals just to get customers onto their website or into the actual stores. According to a recent MarketWatch.com article, Cyber Monday saw increases in traffic and clicks for many online retailers with Walmart.com, Target.com and Circuitcity.com seeing the biggest jumps. It's no secret that shopping from home can save you good money these days, but finding the best deals online is essential.

With Christmas in a few days, The Monetizer's gift to you is this collection of great websites for hunting down the best deals the web has to offer. You can use these sites to snatch up some great merchandise online all year long. Many times you'll find free samples you can get as well!

Google Products/shopping - A good start for your online shopping is to look up the exact item you want (Make/Model etc) in Google's product search. You'll get a listing of online price results so you can then do some comparison shopping to gauge what the price range is you can expect to pay. Also if you've supplied your zip code, you can get an idea for shipping and tax charges. This is one of the best ways to find the deal you want or at least get an idea of what you might be paying. Many items won't be discounted too much like the always popular Apple iPod. From Google's product search you can head over to the #1 auction site online...

eBay.com - No secret here. The biggest online buying and selling auctionplace around. Type your item into eBay and watch the search results spit out. The usual words of caution apply though. There's scammers and dishonest sellers lurking. Always investigate the feedback levels of the person you're buying from. The deal might look great, but the seller may have recent strings of negative feedback about shipping, or even worse no feedback at all. Another thing to keep in mind is shipping. Recently there's many ebay sellers offering free shipping, but in these instances the items were bid up much higher. Know your auction bid limits and stick to them. Don't let desire for an item cause you to go on a bidding rampage!

Dealnews.com - A very comprehensive site full of the very best deals in several important categories such as video games, computers, media entertainment, clothing and more. Narrow it down to the type of product you're looking for and you'll find plenty of online deal news. Dealnews.com is one of those sites you could spend hours surfing to see what sorts of deals are going on!

Dealspl.us - This is a deals site crafted in the form of social media sites like Digg or any other bookmarking site. The way it works is a site member spots a deal online and other members can click to give that deal a thumbs up. The most popular deals of the day will be found on the front page, with full details. Members can also comment on the deals as well.

Slickdeals.net - The Monetizer would probably give this the #1 rating ahead of the rest, but there seems to be a time lag between it displaying deals some days. Slickdeals features a list of deals of each day that are in collapsed form. Click on a deal of interest and it expands to show you the details complete with a link to the deal and any coupon info you might need.

Spoofee.com - This one is alot like Slickdeals as their deals seem to overlap many times. In several rare instances, Spoofee or Slickdeals had a deal the other site didn't display immediately. Keeping an eye on both sites can be helpful. Each of these sites offers RSS feeds to help track deals better.

Fatwallet.com - This site is crafted in the forum tradition, with users posting forum threads for "Hot Deals". There's even been a section where members gave each other spare Coke or Pepsi codes for their rewards programs. This site may take a bit more time to sift through as compared to the rest, but nonetheless it can offer some gems for online shopping. One other aspect of Fatwallet involves its "Cash back" program which is free to be a part of. Check out the various deals Fatwallet has from all sorts of retailers online. They change constantly but it's another way to help save money when making purchases online.

Woot.com - The Woot site provides a daily "Woot" which is their "deal of the day". It could be anything from airfare to a high-powered vacuum cleaner to computer accessories. Just recently they had a gyroscope air mouse that worked from up to 100 feet away from the computer. Most of their deals sell out fast so this is a site you may want to load up early in the AM and take advantage of a great deal they showcase. There's also wine Woot and shirt Woot which are linked to from their site, categories self-explanatory.

Now a few things to consider. Sometimes you'll see a deal on one of these sites, but always read the fine print whether it's on the website or the deal site. Other members may have commented on a deal to give people a heads up of any extra things needed for the deal. The deal may require an additional purchase, mail-in rebate or picking up an item in-store. Even so, I've seen plenty of deals on flat screen TV's, computer hardware and software for the internet surfer who stays attuned to these sites. You can also call most websites to get additional info. One thing I'd recommend is finding out if the product you're getting a deal on is available or back-ordered. I've run into an interesting situation with one deal I thought I was snatching up, which I'll explain in a future post.

Also, keep in mind these 4 sites will usually identify the very same deals. Despite this overlap, there's occasionally a deal missed by the other sites that you'll find on just one of them. For example, Spoofee identified a deal for 50 condoms shipped for $3.50, while the other sites didn't display this. This could be due to Spoofee having a different sort of audience than the other sites, but at least they stay protected while promiscuous... :)

I'd strongly recommend for anyone who doesn't have Paypal to sign up for an account. It makes for another great way to buy items online and recently I've seen several sites offering deals such as $10 of $50 or $20 cash back when you use Paypal. Also, Paypal offers their debit/credit card which can be attached to a 1% cash back on all credit purchases made. Yet another way to save a bit on those online purchases. 1% may not look like much, but it's $10 more or so if you're buying a $1,000 flat screen TV.

Keep an eye on these sites after Christmas day passes. There's a strong possibility there will be some great deals coming up due to retailers wanting to unload merchandise from the season!

Happy Holidays & Merry Christmas to all, from the Monetizer!

12/17/08

Think Big, But Act Small...

The book I'm currently reading, and thoroughly enjoying, is Felix Dennis' How to Get Rich. While the title may not sound all too original as there's plenty of other books with that name, Felix is a straight-shooter with a no BS approach to telling people about getting rich. That includes the fact that getting rich isn't for everyone, and that you'll never get rich while working for someone else. Felix Dennis is the founder of the popular Maxim magazine, and several other publishing ventures including Blender magazine, a monthly Bruce Lee poster magazine, and several computer magazines. He estimates his wealth is somewhere over 400 million dollars, but he's not exactly sure of the amount. His book offers plenty of great advice from someone who's struggled to succeed, learned from his failures, and eventually became rich in the process.

One of the concepts in Felix' book which applies to entrepreneurial endeavors including your own start-up business and blogging for money, is the idea of "thinking big, yet acting small". Many entrepreneurs and bloggers think big. They see their blog or business venture as eventually producing a full time income so they can quit their day jobs. They want to be the next Donald Trump, or Bill Gates, John Chow or Darren Rowse. They mimic the traits and successful patterns of these people and start to see their own great success as they continue to believe in themselves more and more. Felix warns that once you start to see an idea or concept take off and become profitable, don't get sucked into the idea of wining and dining yourself, buying fancy toys and showcasing the arrogance of someone's who's a multi-millionaire. Doing this can cause resentment from your employees or network connections, or it can make your employees start to take the same attitude as your own, buying expensive toys and ignoring the important things, such as the business itself. You need to keep your eye on the prize while continuing to work harder than even your hardest working employee.

I extend this concept to blogging in the following way. Think of your blog as becoming the next big success, but continue to act as if you are still small. In reality, until any of us are earning more from a blog than John Chow, Shoe Money or Darren Rowse, we're small fish in the blogosphere. How do you act small? You need to focus on the basics for building success, including networking with other bloggers (also trying to make a name for themselves), giving out link love, responding to reader comments, giving away free stuff, and working harder than the rest to make your blog a huge success. Hard work combined with your vision will lead to that success, but never lose that concept in the process.

You'll often see the phrase "fake it til you make it" tossed around too, but this may display the very arrogance Felix Dennis warns against. There's no need to pretend you're bigger than the rest, because you'll ultimately need the rest to make it. I stronlgy advise any budding entrepreneurs or business-minded individuals to check out Felix Dennis' How to Get Rich for a riveting look at the trials and tribulations of a self-made millionaire.

12/14/08

TIME's Top 10 Everything Lists of 2008

time magazine december 22 2008
(image source: TIME.com)

The December 22nd issue of TIME magazine features a look at the "Top 10 Everything of 2008" through a series of lists. These include everything from "Top 10 Breakups" to "Top 10 Medical Breakthroughs" and "Top 10 Movies". The cover even had a Top 10 Buzzwords of 2008 which included "Tweet", a word many Twitterers know well. These lists can be a blogger's dream come true, providing you with some trending topics to blog about, if you haven't already this past year. Some of the topics may continue to be hot in 2009 and beyond, providing you niche material. Here's a few of TIME's Top 10 lists of note:

Top 10 Discoveries in 2008:

1. Snow on Mars
2. Mystery insect in London
3. Fetus in a man
4. Melamine in Chinese Milk
5. Virgin-born shark
6. iPhone "kill switch"
7. Seven human feet, washed up on Pacific Northwest coast
8. Red Sox jersey in Yankees Stadium concrete
9. Marijuana in 2,700 year old Chinese tomb
10. Lost Beatles interview from 1964


Top 10 Gadgets in 2008:

1. Optoma Pico PK101
2. Mitsubishi LaserVue 65 inch HDTV
3. Apple iPhone 3G
4. Nikon D90 Digital Camera
5. foxL Bluetooth Portable Speaker
6. Seinheiser MX W1 Wireless Headphones
7. Flip Video MinoHD
8. Kindle by Amazon
9. Roku Netflix Box
10. Sony Playstation Home for PS3


In case you're wondering, gadget #1, the Optoma Pico PK101 is described as the type of gadget James Bond might carry. It's a projector that plugs into your iPhone or iPod and projects video/movies onto a flat surface up to 8 feet away. Pretty nifty, with a price tag of $399, but only available for pre-orders right now. TIME believes the Roku Netflix box which streams movies to TV may replace DVD at some point in the future, and Amazon's Kindle may be taking the place of good ol' fashioned books.

10 Coolest iPhone Apps:

1. Pandora Radio
2. AroundMe
3. AP Mobile News Network
4. Ocarina
5. Wikipanion
6. Adrenaline Pool Lite
7. Instapaper
8. NetNewsWire
9. iTalk
10. Fake Calls


Top 10 Movies 2008

1. WALL-E
2. Synecdoche, New York
3. My Winnipeg
4. 4 Months, 3 Weeks and 2 Days
5. My Winnipeg
6. The Curious Case of Benjamin Button
7. Slumdog Millionaire
8. Iron Man
9. Speed Racer
10. Encounters at the End of the World


The Monetizer needs to interject on the movies list. Where in the world is "The Dark Knight"??! The Batman Begins sequel was a smash hit at the Box office, and received acclaim for its story and acting, especially that of Heath Ledger as The Joker. It definitely was the superior superhero flick when compared to Iron Man.

You get the idea from the lists above, these make for great blog post titles and subject material for blogs to make money online. Possibly a new niche for interesting iPhone apps or the Sony Playstation Home, a virtual world that comes for Free with the PS3? The sky's the limit as we head into 2009, and millions more blogs are in the making!

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