9/19/08

Does Modeling Equal Blogging Success?

The book "Unlimited Power" by Anthony Robbins discusses the topic of how to achieve the same success as others. In his book, Robbins suggests that if you model your actions, techniques and/or thought process as close as possible to the successful person's, you too should achieve a similar success. It's not always true, but it can produce great results.

For example, Michael Jordan is one of the greatest, if not greatest all-time NBA player. Future stars such as Kobe Bryant and Lebron James credit their success to studying Jordan while growing up, mimicking his style and basically putting in the hard work he did to succeed. Many NBA players even go as far as hiring Tim Grover, who is MJ's personal trainer. Grover gets them in top physical shape with grueling workouts just like he did for MJ. You see in this example, how players study the legends and in effect become the next legends.

I feel the same can be said of John Chow, Shoemoney and Problogger among other "A-List" bloggers. Here's some things I take away from their success, simple and broadly stated concepts:

- They all are dedicated to their niche, and blog at least daily.
- They all have their blogs self-hosted.
- They've all had their blog sites designed by pros.
- They all offer something different with their blogs, whether it be John Chow's dining photos, or Shoe's UFC predictions. Each blog is unique and speaks to audiences on many levels.
- They continuously test and implement new monetization strategies to see what works best.
- They realize their blog readers are extremely important for their bottom-line results, and they do everything they can to reward them.
- They benefit at times from the use of guest-post bloggers.
- They don't stop with what they have. You see John Chow has hit a $30,000 a month level and claims he won't stop there. Is this greed or purely incentive to always improve, always do better?

These are just 3 A-List bloggers, and there's many more out there in various niches. There's also many up and coming bloggers who will set the blogosphere ablaze with great new blogs and material. I feel we can all take away from the concept of modeling. This isn't to say copy their exact blog designs and steal their material, but it is to say following most of the above concepts will help you on your way to blogging success.

Find a blog in your niche that is doing very well and study it. It may even be your biggest competitor who is outdoing your site. See what it is that has them doing so well, and model to improve your blog in those areas. Are they higher up in search results? Do they have more content posted? Do they get more reader feedback and if so why? There's plenty of things you can look at then attempt to model those techniques for your blog.

I hope this provides some quick food for thought on how to make your blog even more successful than before.

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