This may seem off topic for the Monetizer, but I wanted to take some time out to review this website Beyond Bedding which offers comfortable prices for your Kids Bedding. After all, saving money is a big deal these days with the way our economy is in the US. This also may give others some food for thought for how they proceed with their own web projects.
First off, Beyond Bedding is an exclusive manufacturer of JoJo Designs Bedding products. For your children, Beyond Bedding offers a great variety of products. They have items such as Bed Skirts, Changing Pad Covers, Children's Lampshades, Children's Hampers, Musical Crib Mobiles, Wall Decor, Window Valances/Coverings and even Children's Clothing. Although I'm no interior decorator, the bedding styles appeared innovative and stylish enough to match most decors in homes. They offer popular colors like pinks, blues, stripes and various other patterns.
If you browse through the site you'll definitely get the feeling of sleep comfort with Beyond's color scheme and laid back layout. Light grays and purples on white backdrop convey a very cozy feeling. I have no contention with the site layout or color scheme and feel it has a professional edge to it, similar to the websites by Kohl's or Macys. The last thing you want for a site about bedding products is to be in your face and too flashy.
The Beyond website does appear to be hosted through Yahoo web hosting. This is fine, but The Monetizer would suggest that Beyond Bedding add a favicon of some sort. The favicon is the small little logo/picture you see up next to many web addresses in your browser (Monetizer's is a fat green dollar sign). For Beyond, it would need to be something related to sleep or bedding such as a pillow, bed, cloud, etc. While some debate whether favicons are even necessary, this would give their site that extra professional touch that most online companies have these days. Having the well known Y! for Yahoo up next to their URL could make people wonder about who's really running the company. Having a clever favicon would make the site memorable should people add it to their web bookmarks. As many marketing experts note, branding is very important. On the positive side, Beyond Bedding offers their own blog, RSS feeds, a newsletter which visitors can opt in for, and a gift registry. These features make smart additions for their site to get lists of potential customers.
If you have children, happen to be expecting now, or just want to buy a gift for family or friends, you may want to consider Beyond's Children's Bedding section. Beyond Bedding offers an 800 number, live online help, they accept major credit cards and PayPal, and they offer a 14 day return policy. On a final note, while the site is far from boring, make sure you are fully awake for the browsing. Otherwise the cozy look and products from the bedding site may lull you to sleep.
4/24/08
Going Beyond Bedding
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