I received the following email from Widgetbucks on April Fool's Day (no joke here). If you're a publisher with the site, it's worth taking a look at this because it involves a drop in CPC rates as of March 29th, meaning less money in your account.
Dear WidgetBucks Publisher,
This email touches on a couple revenue updates, largely around recent shifts in CPC (cost-per-click) rates and the baseline CPM rate publishers are seeing for U.S. and Canadian traffic.
CPC rates have have dropped significantly since this past weekend (March 29-30). We are working through those issues with partners right now and anticipate these rates will rise again within the next seven days. Incidentally, this drop we are seeing is not unique to the WidgetBucks network when it comes to shopping CPC rates right now; nonetheless, we're working to get those CPC rates back to their week-ago levels.
CPMs within "Hybrids"
After launching our combination CPM/CPC "hybrid" ads nearly a month ago, we are seeing a baseline .$25 CPM across the board and anticipate this to hold steady or even rise over time. We are working with a number of large ad networks to provide top brands within the CPM rotation, and currently we're seeing ads that are contextual, and targeted by geography and category, and as a result, these are remaining competitive.
A number of our publishers have updated their code to take advantage of this extra and/or off-setting revenue. If you haven't done so, we encourage you to check out this post for instructions on how to update your site code.
We appreciate the continued growth on our network and how much each of you, our publishers, do in helping it grow. Thank you for the feedback we receive on a daily basis on the blog and in emails.
Have a great day!
Check out the Widgetbucks blog post so you can update your code, if you haven't done so yet!